Philadelphia Clef Club

2018 • Branding

Philadelphia Clef Club has been intsrumental in promoting and preserving jazz for over nearly 70 years, and in 2018 I created a proposal for an updated brand identity to reflect that rich history. Taking inspiration from Blue Note record covers, and more conventional jazz iconography, I tried to communicate the playful and spontaneous nature of the genre while still conveying boldness and maturity.